Welcome to ETC New Media Trend Watch

Introducing the ETC New Media Trend Watch

The internet has revolutionised the way in which consumers make their travel decisions. Web-based marketing campaigns have become an increasingly important means of promoting destinations and tourism services. Social networking websites provide forums for tourists to discuss the places they have visited. More and more people are booking online.

New Media Trend Watch has been created to help keep European tourism marketing professionals fully up to date on trends in internet usage by tourism consumers across the world. As well as the latest tourism and travel news stories on online marketing and ecommerce, it offers research reports and white papers, a free newsletter and a unique graph service for comparing country data. And all this is entirely free of charge, courtesy of the European Travel Commission.

Graphs & Statistics

Latest statistics on the percentage of population online  in the Eastern European countries monitored by the New Media Trend Watch.
easterneuropeancountriesjune10

Newsflash

Destinations around the globe increasingly shifting marketing dollars online and looking at social media to connect with travellers
TripAdvisor world’s largest travel website
Facebook hits 500m user milestone
Corporate travel professionals increasingly using social media to communicate with travellers
Survey reveals business travellers’ ‘must have’ applications

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