Welcome to ETC New Media Trend Watch

Introducing the ETC New Media Trend Watch

The internet has revolutionised the way in which consumers make their travel decisions. Web-based marketing campaigns have become an increasingly important means of promoting destinations and tourism services. Social networking websites provide forums for tourists to discuss the places they have visited. More and more people are booking online.

New Media Trend Watch has been created to help keep European tourism marketing professionals fully up to date on trends in internet usage by tourism consumers across the world. As well as the latest tourism and travel news stories on online marketing and ecommerce, it offers research reports and white papers, a free newsletter and a unique graph service for comparing country data. And all this is entirely free of charge, courtesy of the European Travel Commission.

Graphs & Statistics

Germany, Russia, UK, France and Italy were the top 5 countries with the highest
number of internet users in Europe at mid-year 2012, according to Internet World Stats.   


70% of travellers in Asia-Pacific check online reviews prior to choosing a hotel
Demographic of the Middle Eastern online traveller
Mobile offers new touchpoints to reach travellers
Mobile influence in the US travel industry
INFOGRAPHIC - expected behaviour of the always connected generation by 2020