Travel review site TripAdvisor features 50% more reviews than a year ago and the number of registered users has rocketed to 32 million, up from 20 million this time last year.
The rate of contributions has doubled in the past year, rising from 25 to 50 per minute, said TripAdvisor, which now claims to be the largest travel site in the world. It claims it has 56 million visitors a month, features more than 610,000 hotels, 880,000 restaurants and 200,000 attractions, a total increase of 50% over a year ago.
TripAdvisor chief marketing officer's Barbara Messing believes that by reaching 75 million reviews and opinions on over one and a half million businesses, TripAdvisor content is even more comprehensive and current for travellers who rely on the site for travel planning. (travelmole, July 2012)







