Usage Patterns
| Total Online Population (000's) in 2009 | 5937 |
| Percentage of Population Online in 2009 | 72.3% |
Demographics
There were 5,936,700 internet users in Austria (representing 72.3% of the population) in December 2009, according to Internet World Stats. This was up by 182.7% compared to 2000. (Internet World Stats, April 2010)
72% of all persons aged 16 to 74 in Austria used the internet during the previous three months, according to the results of a survey conducted in Austria between February to April 2009 for the eighth time by STATISTICS AUSTRIA.
Breakdown by Age:
- 16-24: 96.9%
- 25-34: 89.4%
- 35-44: 84.2%
- 45-54: 71.4%
- 55-64: 50.3%
- 65-74: 21.4%
Approximately 4,900 households with at least one household member aged 16 to 74 and approximately 7,600 persons aged 16 to 74 participated in the survey. (Statistik Austria, September 2009)
Access
70% of the Austrian households had access to the Internet at the time of the survey (February to April 2009), compared with 55% in 2008, according to the results of a survey conducted in Austria for the eighth time by STATISTICS AUSTRIA. (Statistik Austria, September 2009)
Gender
76.4% of men and 66.9% of women aged 16 to 74 in Austria used the internet during the previous three months, according to the results of a survey conducted in Austria between February to April 2009 for the eighth time by STATISTICS AUSTRIA. (Statistik Austria, September 2009)
eCommerce
41% of persons aged 16 to 74 in Austria indicated that they had purchased goods or services over the internet during the previous twelve months, according to the results of a survey conducted in Austria between February to April 2009 for the eighth time by STATISTICS AUSTRIA.
The most popular product groups for internet-shoppers were "books, magazines, newspapers and e-learning materials", as well as "clothing and sports articles", "travel and holiday accommodation", "electronic equipment", "tickets for events", "films and music".
40% of the online-shoppers spent between 100 and 499 euros for their internet shopping during the three months prior to the survey. 44% paid with a credit or debit card when shopping over the internet. The majority of online-shoppers (94%) encountered no problems relating to their internet purchases. (Statistik Austria, September 2009)
Broadband Access
58% of households in Austria used a broadband connection to access the internet (February to April 2009), compared with 55% in 2008, according to the results of a survey conducted in Austria for the eighth time by STATISTICS AUSTRIA. Dial-up connections decreased furthermore. (Statistik Austria, September 2009)
Interactive TV & Mobile Devices
Mobile Phones & Wireless Access
35% of the internet users in Austria used the internet wireless via a laptop or a notebook, (February to April 2009), according to the results of a survey conducted in Austria for the eighth time by STATISTICS AUSTRIA. (Statistik Austria, September 2009)
Last Updated on Friday, 18 June 2010 15:52
