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Denmark

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Usage Patterns

Total Online Population (000's) in 2009 4,630
Percentage of Population Online in 2009 84.2%

Demographics

There were 4,629,600 internet users in Denmark (representing 84.2% of the population) in December 2009, according to Internet World Stats. This was up by 137.4% compared to 2000. (Internet World Stats, April 2010) 

eCommerce

47% of all individuals in Denmark had used internet for ordering goods or services in the first quarter of 2008, according to the results of the survey on Information and Communication Technologies (ICT) usage by Eurostat. (Eurostat, December 2008)

Online Travel Market

Travel Industry Online Developments

Expedia has signed a new partnership with VisitDenmark for the first-ever multi-country homepage spotlight campaign from Expedia Media Solutions.

The Danish capital Copenhagen is currently being featured in advertising space on the homepages of Expedia sites in France, Germany, Italy and the UK. The campaign is for one week.

Each of the participating Expedia sites will feature dedicated microsites, too. These sites let Expedia visitors explore the Copenhagen art scene, learn about the city's festivals and save money with Expedia's travel deals, all on a single Copenhagen-specific microsite. (EyeForTravel June 2009) 


Last Updated on Friday, 18 June 2010 16:05
 

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