Usage Patterns
| Total Online Population (000's) in 2011 | 4751 |
| Percentage of Population Online in 2011 | 85.9% |
Demographics
There were 4,750,500 internet users in Denmark (representing 85.9% of the population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)
Of Europe's 372 million unique visitors, Denmark accounted for 3.7 million unique visitors during August 2011, according to comScore. Users in Denmark spent an average of 21.2 hours online in the past month, consuming 2,172 pages online. (comScore, October 2011)
89% of all Danes had home internet access in 2010, according to findings from Statistics Denmark's Statistical Yearbook 2011. Statistics Denmark estimates that there were 2,124,000 internet subscriptions in the country in 2010, up from 2,026,000 in 2008.
Since 2009 laptops are the most popular devices used to access the internet at home. The proportion of Danes going online at home via their laptop had increased to 72% in 2010. At the same time, the proportion of those, who accessed the internet via desk computer had decreased to 57%.
11% of individuals in Denmark did not have home internet access and 6% had access to internet but not to broadband. (Statistics Denmark, 2011)
Access
86% of households in Denmark had access to internet at home in 2010 (up from 66% in 2000), according to findings from Statistics Denmark's Statistical Yearbook 2011. The percentage reached 97% among households made of couple with children. (Statistics Denmark, 2011)
eCommerce
68% of Danes purchased goods and services online in 2010, according to findings from Statistics Denmark's Statistical Yearbook 2011. The percentage reached 83% among those aged 20 to 39 years old.Percentage of Danes purchasing goods and services online by age group, 2010:
- 16-19 years old: 75% of age group
- 20-39 years old: 83%
- 40-59 years old: 70%
- 60-74 years old: 37%
(Statistics Denmark, 2011)
Online travel market
Travel booking
58% of online shoppers in Denmark in 2010 purchased holiday accommodation online, according to findings from Statistics Denmark's Statistical Yearbook 2011. The percentage reached 56% for other travel arrangements, and 67% for tickets for events. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 (Statistics Denmark, 2011)
Broadband access
93% of those with home internet access in Denmark in 2010 (or 83% of Danish citizens) connected to the internet via broadband, according to findings from Statistics Denmark's Statistical Yearbook 2011. (Statistics Denmark, 2011)Last Updated on Wednesday, 01 February 2012 13:54
