Estonia

There were 971,700 internet users in Estonia (representing 75.7% of the population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)

76.5% of people aged 16 to 74 years old in Estonia had access to the internet in the first quarter of 2011, according to Statistics Estonia. This represented a 2 percentage points increase compared to the first quarter of 2010.

Urban areas (75%) tend to be more connected than rural areas (73%), but the gap is decreasing year on year. Internet use varies with age, too. While almost all people aged between 16-34 years old are online, the percentage of internet users decreased with advancing age. Half of persons aged 55-64 and a quarter of those aged 65-74 used computer and internet in the first quarter of 2011.

Internet access in Estonia by age, first quarter of 2011:
- 16-24 years old: 98.1%
- 25-34 years old: 96.4%
- 35-44 years old: 91.4%
- 45-54 years old: 76.5%
- 55-64 years old: 52.8%
- 65-74 years old: 25.0%

(Statistics Estonia, September 2011)

Access

Seven out of ten households (71%) in Estonia had internet connection at home in the first quarter of 2011, most of them broadband connection (66% of households), according to Statistics Estonia. The percentage of households with internet connection has slightly increased every year during the last five years.

A household may use also multiple connections to the internet. The mobile internet connection has become more popular during recent years. This year every sixth household used only or in addition mobile connection to the internet. Almost all households with children and two or more adults had internet connection at home, but only a half of single adults. (Statistics Estonia, September 2011)

Gender

76% of male aged 16 to 74 years old in Estonia had access to the internet in the first quarter of 2011, according to Statistics Estonia. The percentage reached 77% among females. (Statistics Estonia, September 2011)

eCommerce

27% of internet users in Estonia in the first quarter of 2011 have purchased goods and services online, according to Statistics Estonia. (Statistics Estonia, September 2011)

Online travel market

Travel booking

49.3% of online shoppers in Estonia bought travel and holiday accommodation services in the first quarter of 2011, according to Statistics Estonia. The percentage reached 52.2% for tickets for events. (Statistics Estonia, September 2011)