| Article Index |
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| Germany |
| Social Networking and UGC |
| eCommerce |
| Online Travel Market |
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Usage Patterns
| Total Online Population (000's) in 2010 | 65,123 |
| Percentage of Population Online in 2010 | 79.1% |
Demographics
There were 65,123,800 internet users in Germany (representing 79.1% of the population) in June 2010, according to Internet World Stats. This was up by 171.3% compared to 2000. (Internet World Stats, June 2010)
53.1 million people will use the internet in Germany by 2013, according to eMarketer. This would be up from 48 million in 2009.
Internet users in Germany 2008-2013:
- 2008: 46.0 million
- 2009: 48.0 million
- 2010: 49.7 million
- 2011: 51.0 million
- 2012: 52.1 million
- 2013: 53.1 million
(eMarketer, May 2009)
Digital Media
35.7 million German internet users viewed at least one video online in August 2009, up 38% versus the previous year, according to comScore.
Driven by the popularity of YouTube.com (which accounted for 99.5% of all videos viewed on the property), Google Sites grew 45% versus year ago to further solidify its position as the leading online video viewing property in Germany.
Top German Online Video Properties in August 2009, ranked by Total Unique Viewers* (Total Germany - Age 15+, Home & Work Locations**):
Total Unique Viewers: 35,745,000 (+38% compared to August 2008)
1. Google Sites: 24,125,000 (+45%)
2. Universal Music Group: 10,609,000 (+19%)
3. ProSiebenSat1 Sites: 10,565,000 (+164%)
4. RTL Group Sites: 5,644,000 (+27%)
5. Fox Interactive Media: 4,440,000 (+231%)
6. Microsoft Sites: 3,972,000 (+107%)
7. Axel Springer AG: 3,491,000 (+222%)
8. MEGAVIDEO.COM: 3,067,000 (+47%)
9. Deutsche Telekom: 2,997,000 (+495%)
10. Amazon Sites: 2,223,000 (+179%)
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Germany's 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43% of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).
German online video viewers spent an average 16 hours per viewer watching videos during the month (up 86% versus previous year). The heaviest viewers of online video are males between the ages of 15-24 who watched approximately 24 hours of online video per person in August. (comScore, October 2009)
Access
There were 37,093,495 active internet home users in Germany in June 2009, according to Nielsen Online. This was up by 1.06% compared to the previous month. (ClickZ, August 2009)
