Usage Patterns
| Total Online Population (000's) in 2011 | 302 |
| Percentage of Population Online in 2011 | 97.0% |
Demographics
There were 301,600 internet users in Iceland (representing 97.0% of the population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)
More than 4% of the population in the age range of 16-74 years old in Iceland have never connected to the internet in 2011, but 93% connect daily, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011. (Statistics Iceland, September 2011)
Access
93% of households in Iceland are now online, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011. The average annual growth rate over the last five years stood at 2%, but the growth rate between 2010 and 2011 is lower than this average. (Statistics Iceland, September 2011)Social Media and UGC
The use of social networks in Iceland has increased from 70% of internet users in 2010 to 76% in 2011, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011.
More than 40% have read or posted opinions on civic or political issues via websites, and more than a third of internet users have taken part in online consultation to voting to redefine civic issues. (Statistics Iceland, September 2011)
eCommerce
More than half of internet users in the age range of 16-74 years old in Iceland had made purchases over the internet in 2011, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011.
Most commonly people had purchased telecommunication services (54.9%), tickets to events (44.9%), and travel arrangements, such as transportation tickets (46.9%). (Statistics Iceland, September 2011)
Online Travel Market
Travel planning
More than 56% (56.5%) of internet users in Iceland have visited a travel-related websites in 2011, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011. (Statistics Iceland, September 2011)Travel Booking
More than 46% (46.9%) of internet users in the age range of 16-74 years old in Iceland had made travel arrangements online (such as transportation tickets) in 2011, according to Statistics Iceland's ninth survey on the use of Information and Communications Technology in households and by individuals 2011.
Other findings show that:
- 44.9% purchased tickets for events.
- 41.0% purchased accommodation online.
(Statistics Iceland, September 2011)
Last Updated on Wednesday, 01 February 2012 14:04
