Latvia

There were 1,503,400 internet users in Latvia (representing 68.2% of the population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)

66.2% of individuals in Latvia had access to the internet in the first quarter of 2011, according to Statistics Latvia. This was up from 62.5% in 2010.

Younger people are more likely to be online than older.

Internet access by age group, first quarter of 2011:
- 16-24 years old: 98.0%
- 25-34 years old: 91.1%
- 35-44 years old: 79.8%
- 45-54 years old: 59.8%
- 55-64 years old: 40.8%
- 65-74 years old: 13.2%

(Statistics Latvia, October 2011)

UGC and Social Networking

79% of internet users in Latvia had participated in Social networks in the first quarter of 2011, according to Statistics Latvia, while 11.5% participated in professional networks. (Statistics Latvia at http://data.csb.gov.lv/Dialog/Saveshow.asp, 2011)

eCommerce

14.1% of internet users in Latvia purchased products or services online in the first quarter of 2011, according to Statistics Latvia. (Statistics Latvia, 2011)

Online travel market

Travel planning

35.8% of internet users in Latvia have used services related to travel and accommodation online in the first quarter of 2011, according to Statistics Latvia. (Statistics Latvia, 2011)