Portugal

There were 5,168,800 internet users in Portugal (representing 48.0% of the population) in June 2011, according to Internet World Stats. (Internet world Stats, August 2011)

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Of Europe's 372 million unique visitors, Portugal accounted for 4.2 million unique visitors during August 2011, according to comScore. Users in Portugal spent an average of 20.4 hours online in the past month, consuming 2,021 pages online. (comScore, October 2011)

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55% of individuals aged between 16 to 74 years old in Portugal used a computer in 2010 and 51% accessed the internet. Amongst those aged between 10 to 15 years of age, 96% used a computer and 91% accessed the internet. (Statistics Portugal, November 2010)

There were 4,099,000 people aged 15 or older in Portugal in March 2011 accessing the internet from home and/or work locations, according to comScore.  Those users spent on average 20.2 hours online during the month, viewing an average of 1,878 pages. (comScore, May 2011)

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60% of households in Portugal had access to a computer at home in 2010, while 54% had an internet connection and 50% had access to a broadband connection. (Statistics Portugal, November 2010)

 

eCommerce

9.5% of Portuguese aged between 16 and 74 years old purchased good/services online in 2010, according to Statistics Portugal.  The percentage stood at 7.9% among women, and reached 11.2% among men.

The percentage reached 14.3% in Lisbon region and 10.3% in the Algarve.

Percentage of Pourtuguese aged 16-74 purchasing products/services online by regions, 2010:
- Norte (North Portugal): 7.2%
- Centro (Central Portugal): 8.4%
- Lisboa (Lisbon Region): 14.3%
- Alentejo: 8.3%
- Algarve: 10.3%
- R.A. dos  Açores: 6.3%
- R.A da Madeira: 7.9%

(Statistics Portugal, November 2010)