You Are Here: Home Markets By Country Europe Slovenia

Slovenia

E-mail Print PDF

Usage Patterns

Total Online Population (000's) in 2009: 1,300
Percentage of Population Online in 2009: 64.8%

Demographics

There were 1,300,000 internet users in Slovenia (representing 64.8% of the population) in December 2009, according to Internet World Stats. This was up by 333.3% compared to 2000. (Internet World Stats, April 2010)


Almost 1.1 million people in Slovenia (or 64% of all people aged 10 to 74) used the internet in the first quarter of 2009, according to the Internet usage in households and individuals Slovenia  Survey 2009 by the Statistical Office of the Republic of Slovenia. The most regular internet users were still in the age group 10 to 15 years.

Regular internet users (i.e. who used the internet in the last 3 months) by age, Slovenia, 1st quarter 2009:
- All (10-74): 64% (compared to 58% in 1st quarter 2008)
- 10-15: 98% (95%)
- 16-34: 91% (88%)
- 35-54: 66% (56%)
- 55-74: 22% (17%)

People aged 10 to 74 used the internet in the first quarter of 2009 for a wide range of activities:
- 54% were sending or receiving e-mails (49% in the same period of 2008)
- 48% were searching for information about goods or services (47%)
- 12% ordered or bought goods or services over the internet in the last 3 months.
- 11% were looking for a job or sending a job application (9%)
- 31% interacted with public services (8% of them returned filled in forms)
(Statistical Office of the Republic of Slovenia, October 2009) 

Access

56% of all people aged 10-74 used the internet at home (48% in the same period of 2008), 28% at the place of work (the same as in 2008), 16% at the place of education (last year 9%) and 14% at public places (last year 10%), according to the ‘Internet usage in households and by individuals - Slovenia 2009' report. (Statistical Office of the Republic of Slovenia, November 2009)


64% of households had access to the internet in Slovenia in the first quarter of 2009, 5% points more than in the same period of 2008, according to the Internet usage in households and individuals Slovenia Survey 2009 by the Statistical Office of the Republic of Slovenia.

The review by the type of households shows that the highest increase in internet access was by households without children (by 6% points). On the other hand, the share of households with children that had access to the internet stayed almost unchanged. (Statistical Office of the Republic of Slovenia, October 2009)

Gender

65% of males and 64% of females in Slovenia were regular internet users in the first quarter of 2009,  according to the Internet usage in households and individuals Slovenia  Survey 2009 by the Statistical Office of the Republic of Slovenia.  The difference in internet usage by sex decreased by 2% points in favour of females compared with the same period of 2008. (Statistical Office of the Republic of Slovenia, October 2009) 

Social Networking and UGC

22% of people (23% of males and 22% of females) in Slovenia created or maintained profiles in social networks in the first quarter of 2009, according to the Internet usage in households and individuals Slovenia  Survey 2009 by the Statistical Office of the Republic of Slovenia.  Most often females aged 16 to 24 with 69%, followed by males in the same age group with 68%. (Statistical Office of the Republic of Slovenia, October 2009) 

eCommerce

The trend of increasing e-commerce continued in Slovenia. 28% of people (or 6% points more than in the same period of 2008) already bought goods or services over the internet in the first quarter of 2009, according to the Internet usage in households and individuals, Slovenia Survey 2009 by the Statistical Office of the Republic of Slovenia.  83% of them did so in the last 12 months.

More than 2/3 of people who bought or ordered goods or services over the internet in the last 12 months marked convenience as a very important argument for e-purchase. 64% of them marked lower prices or certainty about legal rights and guarantees as very important. Arguments easy to use the website with 63% and opportunity to buy products not available in my area or region with 57% follow. E-buyers attribute less importance to wider choice of goods and services, certification of quality of website services and opinion rating or feedback.

7% of e-buyers encountered problems when buying over the Internet in the last 12 months. 43% of them complained about lower speed of delivery than indicated, 37% of them received wrong or damaged goods or services and 35% of them complained about technical failure of the website. 5% of e-buyers that encountered problems were victims of fraud.

People who did not buy goods or services in the last 12 months mentioned most often (88%) that they prefer to shop in person. 69% had no need for e-commerce and 64% had payment security concerns. (Statistical Office of the Republic of Slovenia, October 2009)

Online Travel Market

Travel Booking

30% of people who bought goods or services online in the last 12 months in Slovenia booked holidays or travel arrangements, according to the Internet usage in households and individuals Slovenia Survey 2009 by the Statistical Office of the Republic of Slovenia.

People in the last 12 months,  mostly bought films, music, books, magazines and software with 43% (44% in the same period of 2008), 39% bought clothes and sports goods (30% in the same period of 2008). 35% of them decided for household goods (e.g. furniture, toys, cars). (Statistical Office of the Republic of Slovenia, October 2009) 

Broadband Access

For 60% of households who have narrowband internet connections in Slovenia the unavailability in their area is the main reason for not having a broadband connection, according to the ‘Internet usage in households and by individuals - Slovenia 2009' report. 43% of them claimed that they had no need for broadband connection, 27% of them claimed that it is too expensive for having a broadband connection. 25% of them could access broadband somewhere else. (Statistical Office of the Republic of Slovenia, November 2009)


56% of households had Broadband internet connections in Slovenia in the first quarter of 2009, 6% points more than in the same period in 2008, according to the Internet usage in households and individuals Slovenia  Survey 2009 by the Statistical Office of the Republic of Slovenia.

The most widespread type of broadband internet connection is xDSL connection with 31%.

Type of internet connection in households, Slovenia, 1st quarter 2009:
- Narrowband connection: 8% (compared to 9% in 1st quarter 2008)
- Broadband connection: 56% (50%)
- Modem: 5% (5%)
- ISDN: 5% (5%)
- xDSL: 31% (30%)
- Cable connection: 20% (17%)
- Other broadband connection (e.g. optical): 6% (2%)
- WAP, GPRS: 21% (27%)
- UMTS: 16% (9%)

Note: households can use different type of internet connections.
(Statistical Office of the Republic of Slovenia, October 2009)

Interactive TV & Mobile Devices

Mobile Phones & Wireless Access

In the first quarter of 2008, 39% of mobile phone users in Slovenia accessed the internet via mobile phones, and among them 10% via broadband mobile phones, according to the Statistical Office of the Republic of Slovenia. 14% of regular users aged 10-74 accessed the internet outside home by using laptop computers with wireless connection (in the first quarter of 2007 the share was 10%). (Statistical Office of the Republic of Slovenia, February 2009)


Last Updated on Monday, 21 June 2010 09:17
 

Banner
Banner
Banner
Banner