Spain

There were 29,093,984 internet users in Spain (representing 62.2% of the population) in June 2011, according to Internet World Stats. (Internet World Stats, August 2011)

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There were over 22.7 million (22,726,000) internet users in Spain in October/November 2011, representing 57.6% of the population, according to the 'Asociacion para la Investigacion de Medios de Comunicacion' - (AIMC).

In October/November 2011, the majority of internet users in the country were aged between 25 and 34. Most internet users were from the middle class (46.2%), followed by middle/high class (20.2%).

Complete details on statistics on age distribution of internet users in Spain in October/November 2011 are available below:
- Aged 14-19: 10.7% of users
- Aged 20-24: 10.2% users
- Aged 25-34: 25.6% of users
- Aged 35-44: 24.0% of users
- Aged 45-54: 15.1% of users
- Aged over 55-64: 8.2% of users
- Aged over 65: 6.3% of users
(AIMC, December 2011)

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Of Europe's 372 million unique visitors, Spain accounted for 20.9 million unique visitors during August 2011, according to comScore. Users in Spain spent an average of 23.9 hours online in the past month, consuming 2,029 pages online. (comScore, October 2011)

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Almost 23.2 million persons (67.1% of the population) aged 16 to 74 years old, used the internet in the last three months, according to the Instituto Nacional de Estadistica's Survey on Information and Communication Technologies Equipment and Use in Households Year 2011.

The number of internet users has increased 4.5% as compared with 2010. Frequent users (those who accessed the internet on a daily basis or at least once a week) represented 92.1% of the total for internet users. These frequent users represented approximately 21.4 million persons and 61.8% of the population. This indicated an annual increase of 5.8%. The segment of intensive users (daily use) accounted for most of this increase, growing by 7.8% to 16.6 million persons (71.4% of internet users). (Instituto Nacional de Estadistica, October 2011)

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The total internet audience in Spain was 23.5 million people in March 2011, up 5% from a year ago, according to comScore. Internet users in Spain spent the most time on Portals sites, at 517.8 minutes (8.6 hours) per person on average. Instant Messengers and Social Networking sites ranked second and third, with an average of 375.6 minutes and 345.0 minutes, respectively.

Microsoft Sites and Google Sites continued to lead the Spanish market in terms of total unique visitors, attracting 22.8 million visitors and 22.2 million visitors in March, respectively. With its acquisition of social networking site Tuenti, Spanish telecommunications company Terra Telefonica grew its visitation to 14.0 million unique visitors, up 67 percent from a year ago.

In terms of engagement, Terra Telefonica also led the market with 321.2 minutes per visitor, buoyed in large part by Tuenti's highly engaged user base (473.6 average minutes per visitor). Despite Tuenti's high engagement, Facebook still ranked as the top social network in Spain in March, with 15.7 million unique visitors and a 66.8% reach of the market. Overall, Social Networking as a category saw significant gains in penetration over the past year, from 78.7% to 95.7% of all Spanish internet users. (comScore, May 2011)

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There are an estimated 22.4 million internet users in Spain in 2009, according to eMarketer. The country ranks among the top 15 worldwide in number of internet users.

Internet users and penetration in Spain in 2008-2013:
- 2008: 21.0 million (51.9% of the population)
- 2009: 22.4 million (55.3%)
- 2010: 23.4 million (57.8%)
- 2011: 24.1 million (59.4%)
- 2012: 24.6 million (60.6%)
- 2013: 25.1 million (62.0%)
(eMarketer, June 2009)

The majority of Spanish internet users in October/November 2011 had home internet access (access the internet in the last month), according to the Asociacion para la Investigacion de Medios de Comunicacion - AIMC:
- 89.5% had home internet access.
- 20.0% had access to the internet at work.
- 3.7% accessed the internet from University/school.
- 11.8% had access to the internet from other locations.
(Each internet user may have access to the internet from different locations).

(AIMC, December 2011)

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The Asociacion para la Investigacion de Medios de Comunicacion - AIMC provided information on internet penetration level in the different Spanish autonomous regions (Communidades) in 2011 (October 2010 - May 2011):
- Andalucia: 52.2%
- Aragon: 57.4%
- Asturias: 52.1%
- Baleares: 59.1%
- Canarias: 58.5%
- Cantabrica: 56.8%
- Castilla/Leon: 46.7%
- Castilla/Mancha: 50.6%
- Cataluña: 63.5%
- Comunidad Valenciana: 55.2%
- Extremadura: 46.9%
- Galicia: 49.5%
- Madrid: 62.0%
- Murcia: 49.7%
- Navarra: 52.9%
- Pais Vasco: 59.6%
- La Rioja: 55.5%
(AIMC, December 2011)

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63.9% of Spanish households had internet access in 2011, as compared with 59.1% in 2010, according to the Instituto Nacional de Estadistica's Survey on Information and Communication Technologies Equipment and Use in Households Year 2011.

In Spain, there were 9.9 million family dwellings with internet access in 2011, representing an increase of more than 800,000 households as compared with the year 2010.

The Autonomous Communities with the highest percentage of dwellings with internet access were Comunidad de Madrid (72.2%) and Cataluña (71.0%). Moreover, Illes Balears, País Vasco,Cantabria and Comunidad Foral de Navarra showed a rate higher than the national average (63.9%). (Instituto Nacional de Estadistica, October 2011)