Australia

Usage Patterns

Total Online Population (000's) in 2011	17,034
Percentage of Population Online in 2011	78.3%

Demographics

There were 17,033,826 internet users in Australia (representing 78.3% of the population) in March 2011, according to Internet World Stats. This was up by 158.1% compared to 2000. (Internet World Stats, August 2011)

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The total online population was estimated at 15,695,000 unique visitors in Australia in September 2011 (among Australian aged 6 years old and older, Home/Work Locations), according to comScore. (comScore, October 2011)

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There were 10.9 million active internet subscribers in Australia at the end of June 2011 (comprising 2,200,000 business and government subscribers and 8,707,000 household subscribers), according to findings of the Australian Bureau of Statistics Internet Activity Survey in June 2011. This represents annual growth of 14.8% and an increase of 4.4% since the end of December 2010.

The phasing out of dial-up internet connections continued with 95% of internet connections being broadband. Australians continued to access increasingly faster download speeds, with 87% of access connections offering a download speed of 1.5Mbps or greater.  

Australians continued to access increasingly faster download speeds, with 87% of access connections offering a download speed of 1.5Mbps or greater.

Mobile wireless internet (excluding mobile handset) connections (44%) now exceed Digital Subscriber Line (DSL) connections (41%) in Australia. Mobile wireless (excluding mobile handset connections) was the fastest growing internet access technology in actual numbers, increasing from 4.2 million in December 2010 to 4.8 million in June 2011.  (Australian Bureau of Statistics, September 2011)

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