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Interactive TV & Mobile Devices

Mobile Phones & Wireless Access

A larger percentage of people in China own web-enabled phones than in the US and they are also more likely to use them to access the Web, according to a study by Netpop.

Here are some of the study's findings:
- Of 57 million people with web-enabled mobile phones in the US, 18 million (or about 31%) use the devices to connect to the web.
- Of 182 million people with web-enabled mobile phones in China, 102 million (56%) use the devices to connect to the web.

Finding new content (especially games and news) plays an important role on mobile and discovery of web service (content) is occurring more frequently now through mobile devices and is continuing to grow, according to Netpop. In China more than 10% of the population is actually discovering many web services through the phone first and then migrating to the PC, and it is starting to be the case in the US too.

Findings from the research are based on an online survey of 4,384 broadband users in the US and 4,269 broadband users in China age 13 and older. The survey is fielded to respondents who are members of research panels using a proprietary sampling methodology to represent the internet population in each target country. (ClickZ Network, April 2009)




Last Updated on Friday, 27 August 2010 14:03
 

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