Hong Kong

There were 4,878,713 internet users in Hong Kong (representing 69.2% of the population) in December 2009, according to Internet World Stats. This was up by 113.7% since 2000. (Internet World Stats, April 2010)

Nearly 4 million people in Hong Kong age 15+ accessed the internet from their home or work computers in August 2009, according to comScore. (comScore, October 2009)

Digital Media

88.5% of Hong Kong's internet population viewed video online in March 2010, with visitors averaging more than 10 hours of video viewing per person during the month, according to comScore.

Of the six Asia-Pacific markets where comScore currently measures online video, Hong Kong posted the highest penetration of viewing, demonstrating the importance of this platform as a vehicle to reach and engage consumers in this highly advanced digital media market.

In March 2010, internet users in Hong Kong (age 15 and older) watched 447 million videos, with Google Sites ranking as the top video property with 234.2 million videos, representing 52.4% of all videos viewed online. YouTube.com accounted for more than 99% of all videos viewed at the Google property.

Top video properties based on total videos viewed, March 2010 - total audience Hong Kong, Age 15+ (Home & Work Locations):
Total internet: total audience: 446,959,000 videos
1. Google sites: 234,234,000 (52.4% share of videos)
2. Tudou Sites: 16,288,000 (3.6%)
3. Youku: 16,198,000 (3.6%)
4. Facebook.com: 12,304,000 (2.8%)
5. Oriental Press Group: 6,433,000 (1.4%)
6. Next Media Interactive Ltd.: 5,596,000 (1.3%)
7. Television Broadcasts Limited: 4,950,000 (1.1%)
8. 56.com: 4,065,000 (0.9%)
9. Yahoo! Sites: 3,331,000 (0.7%)
10. Microsoft Sites: 2,081,000 (0.5%)

More than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer during the month of March. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by Facebook.com with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer). (comScore, May 2010) 

Search Engines and Searches

Traffic to Google's Hong Kong servers has jumped since the web firm redirected its traffic there to avoid Chinese censorship rules. Since then, the traffic the Hong Kong site sees has jumped from virtually nothing to 3% of Google's global traffic, suggesting Chinese users are still looking to use Google's search, according to stats from analytics firm Net Applications. 

The analytics firm said it would keep a close eye on the traffic to the Hong Kong site indicating that if Google Hong Kong's share drop back to near zero, it is an indication that the Chinese government has blocked access from mainland China to the Google Hong Kong website. (ITPRO, March 2010)

Experian Hitwise revealed the most popular travel websites in Hong Kong for the week ending June 12 2010 in the categories Agencies; Destinations and Accommodation and Airlines.

Top Agency websites in Hong Kong for the week ending June 12 2010 by % of visits:
1. Ctrip.com (www.ctrip.com): 11.72% (previously ranked 1^st)
2. China Travel Service (Hong Kong) Limited (www.chinatravelone.com): 6.73% (2^nd)

Top Destinations and Accommodation websites in Hong Kong for the week ending June 12 2010 by % of visits:
1. Yahoo! Travel Hong Kong (hk.travel.yahoo.com): 11.80% (previously ranked 1^st)
2. Hong Kong Disneyland (www.hongkongdisneyland.com): 5.73% (2^nd)
3. TripAdvisor (www.tripadvisor.com): 4.44% (3^rd)

Top Airline websites in Hong Kong for the week ending June 12 2010 by % of visits:
1. Cathay Pacific (www.cathaypacific.com): 32.21% (previously ranked 1^st)
2. Dragon Air (www.dragonair.com): 6.23% (2^nd)
3. AirAsia (www.airasia.com): 5.13% (3^rd)

(tnooz - talking travel tech, June 2010)

Experian Hitwise revealed the most popular travel websites in Hong Kong for the week ending June 5 2010 in the categories Agencies; Destinations and Accommodation and Airlines.

Top Agencies websites in Hong Kong for the week ending June 5 2010 by % of visits:
1. Ctrip.com (www.ctrip.com): 11.98% (previously ranked 1^st)
2. China Travel Service (Hong Kong) Limited (www.chinatravelone.com): 6.72% (2^nd)
3. Priceline Hong Kong (www.priceline.com.hk): 5.83% (8^th)
4. Cathay Pacific Holidays (www.cxholidays.com): 5.56% (4^th)
5. ZUJI Hong Kong (www.zuji.com): 5.33% (3^rd)
6. Wing On Travel (www.wingontravel.com): 5.32% (5^th)
7. Hong Thai Travel Services (www.hongthai.com): 4.97% (7^th)
8. EGL Tours (www.egltours.com): 4.88% (6^th)
9. Expedia (www.expedia.com): 2.95% (9^th)
10. Hong Kong Student Travel (www.hkst.com): 2.79% (10^th)

Top Destinations and Accommodation websites in Hong Kong for the week ending June 5 2010 by % of visits:
1. Yahoo! Travel Hong Kong (hk.travel.yahoo.com): 11.74% (previously ranked 1^st)
2. Hong Kong Disneyland (www.hongkongdisneyland.com): 4.83% (3^rd)
3. TripAdvisor (www.tripadvisor.com): 4.59% (2^nd)
4. Thailandfans.com (www.thailandfans.com): 2.27% (4^th)
5. HotelHK.com (www.hotelhk.com): 2.18% (5^th)
6. Agoda Hong Kong (www.agoda.com.hk): 2.11% (6^th)
7. Booking.com (www.booking.com): 1.95% (8^th)
8. InterContinental Hotels Group (www.ichotelsgroup.com): 1.87% (9^th)
9. Discover Hong Kong Hong Kong Tourism Board (www.discoverhongkong.com): 1.77% (7^th)
10. Hotels.com (www.hotels.com): 1.67% (10^th)

Top Airlines websites in Hong Kong for the week ending June 5 2010 by % of visits:
1. Cathay Pacific (www.cathaypacific.com): 31.56% (previously ranked 1^st)
2. Dragon Air (www.dragonair.com): 5.72% (3^rd)
3. AirAsia (www.airasia.com): 5.67% (2^nd)
4. Emirates (www.emirates.com): 3.48% (4^th)
5. Singapore Airlines (www.singaporeair.com): 3.09% (5^th)
6. Cebu Pacific Air (www.cebupacificair.com): 3.08% (6^th)
7. British Airways (www.britishairways.com): 2.28% (7^th)
8. Jetstar Airways (www.jetstar.com): 2.15% (not previously on top 10)
9. Qantas Airways (www.qantas.com.au): 2.08% (8^th)
10. China Airlines (www.china-airlines.com): 2.05% (9^th)

(tnooz - talking travel tech, June 2010)

Social Networking and UGC

Experian Hitwise revealed the top social networking and forums websites in Hong Kong for the week ending May 22 2010, ranked by visits.

Top websites for the industry "Computers and Internet - Social Networking and Forums" in Hong Kong, for the week ending May 22 2010 by % of visits:
1. Facebook: 39.48%
2. YouTube: 17.47%
3. Discuss: 3.89%
4. UWants: 2.76%
5. Tudou.com: 2.13%
6. Yahoo Hong Kong - Knowledge: 1.83%
7. QQ Qun: 1.73%
8. Xanga: 1.49%
9. HKgolden.com Forum: 1.38%
10. youku: 0.93%
(Experian Hitwise, May 2010)