Mexico

There were 34,900,000 internet users in Mexico (representing 30.7% of the population) in June 2011, according to Internet World Stats. (Internet World Stats, August 2011)

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Mexico ranked as the second largest online market in Latin America with nearly 17 million visitors in September 2010, according to comScore. This represents an increase of 21% compared to the previous year. (comScore, December 2010)

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There were 15.5 million home and work internet users age 15 and older in Mexico in March 2010, an increase of 20% from the previous year, making it one of the fastest-growing markets, according to comScore. Microsoft Sites ranked as the top online property in Mexico reaching more than 90% of the online population, followed by Google Sites, Yahoo! Sites and Facebook.

In March, the average internet visitor in Mexico spent 28 hours online (up 7.5%), consumed 1,898 pages of content (up 18%) and went online 49 times during the month (up 18.6%).

Mexico internet market, March 2010 (Total Mexico Internet Audience, Age 15+ (Home & Work Locations):
- Total unique visitors: 15,462,000 (+20% compared to March 2009) 
- Total visits: 758,923,000 (+42%)
- Average minutes per visitor: 1,687.8 (+7.5%)
- Average pages per visitor: 1.898 (+18%)
- Average visits per visitor: 49.1 (+18.6%)  

Among users age 15+, Microsoft Sites ranked as the top online property in Mexico with 14.3 million visitors, up 29% from the previous year, followed by Google Sites with 14.2 million visitors. Yahoo! Sites grabbed the #3 spot with 9 million visitors, followed by Facebook.com with 8.7 million visitors, more than triple the number of visitors from the previous year, as the social networking site solidified its popularity in the market. Online properties native to Latin America including Mercado Libre (5 million visitors), Batanga (nearly 5 million visitors), and Taringa.net (4.7 million visitors) also ranked among the top ten.

Top internet properties based on unique visitors, March 2010 - total Mexico internet audience, Age 15+ (Home & Work Locations):
Total internet: total audience: 15,462,000 (+20%)
- Microsoft Sites: 14,268,000 (+29%)
- Google Sites: 14,218,000 (+32%)
- Yahoo! Sites: 9,003,000 (+23%)
- Facebook.com: 8,736,000 (+224%)
- Wikimedia Foundation Sites: 7,312,000 (+35%)
- WordPress: 5,222,000 (+45%)
- MercadoLibre: 5,044,000 (-18%)
- Batanga: 4,975,000 (+10%)
- Taringa.net: 4,669,000 (+103%)
- HI5.com: 4,197,000 (+2%)
(comScore, May 2010)

Google Sites led as the most-visited internet property in the market reaching more than 90% of all online users, followed by Microsoft Sites (85%) and Facebook.com (82%), according to a study by comScore, Inc .

The study also found that Social Networking now ranks as the most popular online category by total minutes, accounting for nearly 30%of all time spent online during July 2011, up from 12.8% a year ago.  (comScore, August 2011)