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The threshold of 5 billion mobile phone subscribers will be exceeded this year for the first time.

The most recent Apple iTravel patent reveals that in addition to making room reservations, travellers could also make requests about temperature, lighting, the types of food or beverages to have available, etc.

A June 2010 survey conducted by Harris Interactive for social marketing platform Buddy Media found that more than 90% considered it at least somewhat challenging to reach audiences in local markets with a unified brand message.

eMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase by an additional 29%, to nearly $4.3 billion.