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Travel tops online spending in Asia Pacific.

The highest areas of spending in Asia Pacific in the past 12 months were airline/airline tickets (US$970), online travel agents (US$647) and travel accommodation (US$527), according to a study by Visa for the Asia Pacific countries.

Essential social media “listening tools”.

MarketingProfs.com listed some of the top tools for listening to and monitoring the online chatter about your brand.
Last Updated on Tuesday, 23 June 2009 15:03

10% of Twitter users generate more than 90% of the content, while the ratio is 10/30 on other typical online social network.

Just 10% of Twitter users generate more than 90% of the content, according to a Harvard study of 300,000 users. Estimates suggest it now has more than 10 million users and is growing faster than any other social network.

Bing and its travel section off to a promising start.

The travel section of Bing has been described as one of the major upsides to Microsoft's new search engine. Bing Travel is part of Bing, Microsoft's new decision engine and consumer brand.

Top 20 best practices for DMO websites.

European online marketing company Xotels have listed their top 20 best practices for destination marketing organization (DMO) websites and destination marketers.
Last Updated on Tuesday, 23 June 2009 14:46

44% of US travellers book 1-10 days after visiting a destination website.

More than half of US travellers use the internet to select a leisure destination, according to PhoCusWright's Consumer Travel Report Part One: Behavioral Trends. But consumers use DMO Web sites for far more than just destination selection.

66% of US leisure travellers now use the internet to plan some aspect of their travel.

66% of US leisure travellers now use the internet to plan some aspect of their travel (versus 35% in 2000), while 56% now report making reservations online, according to a study by Ypartnership entitled National Travel MONITORSM.

Details on most frequent reasons why email subscribers opt-out.

E-mail marketing is one of the more effective and less expensive ways to retain and engage customers.

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