Half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic sponsored study conducted by JupiterResearch.
More than half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
Blogs rival search as a navigation tool and are becoming trusted guides, steering users who are seeking very specific information to places of interest online.
Four out of 10 blog readers surveyed had taken action as a result of viewing a blog ad, and one-half of those who read blogs at least once a month had done so. Some of the actions taken by blog readers based on the information they found were:
- reading product reviews online (17%)
- seeking out more information on a product or service (16%) and
- visiting a manufacturer or retailer website (16%).
The number of consumers influenced by blogs will rise, based on overall blog readership projections. More than two-thirds of internet users will read blogs in 2012, up from one-half who did so last year.
(eMarketer, November 2008)
Last Updated on Friday, 19 December 2008 17:24
