Aldi has teamed up with On Holiday Group and Eurotours International to provide resort, city and ski accommodation for an online venture that will be launched in January.
A new website, alditravel.co.uk, will feature 150 of the best deals.
Six top deals will also be featured in fortnightly leaflets distributed through Aldi's 440 shops in the UK. Consumers will be directed to book online. The leaflets will include the hotel price with an indication of what the overall package will cost when bought online.
The new venture will have Abta bonding through On Holiday Group's membership of the association. In addition, it will offer the supplier failure cover recently launched by Rock Insurance. Aldi's travel website has been developed by Click with Technology.
The move into travel is not a first for Aldi. It is already the number two travel retailer in Austria where its tie-up with Eurotours started five years ago and now sells 250,000 holidays a year.
Aldi and the two suppliers will decide which deals they want to feature on the website and in the leaflet and, as with its grocery products, there will be a limited number.
(MICE-Contact, November 2008)
Last Updated on Monday, 16 February 2009 14:36
