The highest areas of spending in Asia Pacific in the past 12 months were airline/airline tickets (US$970), online travel agents (US$647) and travel accommodation (US$527), according to a study by Visa for the Asia Pacific countries.
The study has shown that of Asia Pacific countries, Singapore's (average US$4,018), Hong Kong's (average US$3,791) and India's (average US$3,442) shoppers spent most online in the 12 months to December 2008; and the top three biggest online spend areas were travel related.
Mohamad Hafidz, regional head e-commerce Asia Pacific for Visa said that their survey shows that online shopping appears to be resilient in the uncertain economy. The ability to browse a wide range of retail offerings to compare prices and seek cheaper buys on the internet seems to be leading budget conscious consumers to shop online. (HOTELMARKETING.COM, June 2009)
