California Travel and Tourism Commission (CTTC) has launched user-generated content online through a programme called California Fives.
The overall goal of California Fives, an extension of the www.VisitCalifornia.com website's Inside Scoop campaign, is to create an online community of ambassadors willing to connect and promote their opinions and insider information about California. It also aims to increase incremental travel through the state. The topics are grouped in fives and are California-specific. Themes can be as broad as California's five best beaches or five best ski runs, or as narrow as the five preferred wines in Sonoma County or Temecula.
Also making its debut on the CTTC website is an enhanced interactive programme called My Trip.
Located at the top of every web page, My Trip gives travellers the opportunity to create and save a tailored list of all the places and things they might want to experience during their California visit, all in a "travel suitcase." Consumers can save their preferred accommodations, special events, inside scoops, must sees or ideas for multi-day trip itineraries. (EyeForTravel, September 2009)
