Smart phones are becoming a traveller's preferred tool for managing post booking activities and finding relevant information, according to a survey by the Sabre Travel Network.
The Sabre Travel Network indicates that this trend has seemingly penetrated all ages across all continents, highlighting the tremendous opportunity for travel agencies and suppliers to leverage mobile solutions to demonstrate value to their customers and creatively reach target audiences.
The findings of the survey show that:
- The majority of travellers surveyed had a smart phone (more than 2/3), with North American travellers most likely to own one (78%) and APAC travellers least likely (46%).
- Daily usage is highest for e-mail at 63% with the internet not far behind at almost half.
- Nearly half of all travellers are 40 years old or older, demonstrating that the exploding use of mobile services is not strictly the domain of younger travellers.
- All travellers surveyed are willing to accept advertising with free use of travel applications.
(Travelmole, November 2009)
