US travel industry bookings are expected to total US$291 billion in 2010 while online transactions will reach US$90 billion, according to PhoCusWright.
Mobile bookings are to reach US$160 million during the same period, according to PhoCusWright's Mobile: The Next Platform for Travel report.
While mobile booking is still in its infancy, there is vast growth potential for mobile applications that drive bookings and revenue. Travel companies that build effective mobile strategies to target early adopters will be in prime position to lead the coming mobile revolution in travel. These early adopters tend to be young, and, most importantly, frequent travellers. (PhoCusWright FYI - 05/02/2010, February 2010)
