Google UK has seen stronger growth in travel searches in January 2010 than in January 2009, according to the search engine reporting a 21% increase in queries and a 7% increase in clicks.
Google UK has also reported branded holiday queries such as ‘Thomas Cook holidays in Turkey' are growing at double the rate of non-branded. The trend demonstrates how consumers are looking for the reassurance and security of long-standing brands when looking to spend their holiday money.
Growth rates for luxury travel queries have caught up with budget travel terms in the past year, according to the figures. (HOTELMARKETING.COM, February 2010)
