TripAdvisor, for a long time the world's largest travel community website has now also become simply the largest travel website in the world - of any kind. Worldwide comScore figures for the previous 2 months have confirmed this significant development in the online space.
TripAdvisor now leads the way with the highest number of unique monthly visitors on its website - 35,382,000 unique visitors. The next largest travel website in the world is the world's leading online travel agent - Expedia - with monthly traffic figures of 2,122,000 visitors less than TripAdvisor.
(Hotelmarketing.com, July 2010)
