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Facebook captures top spot among social networking sites in India

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comScore, Inc. (NASDAQ: SCOR), has released a report on traffic to Social Networking sites in India, revealing that Facebook.com grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179% versus a year ago.

More than 33 million internet users age 15 and older in India visited social networking sites in July, representing 84% of the total internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43% in the past year, more than tripling the rate of growth of the total internet audience in India.

Facebook.com posted an especially strong month in July, growing 12% versus June, to capture the top spot in the category with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16% vs. year ago), followed by BharatStudent.com with 4.4 million visitors (up 3%). Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239% to 3.3 million visitors. Yahoo! owned two of the top ten social networking sites: Yahoo! Pulse (3.5 million visitors) and Yahoo! Buzz (1.8 million visitors).

(comscore.com, August 2010)

 

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