Top 10 Sectors by Share of U.S. internet Time
- Social Networks 22.7%
- Online Games 10.2%
- E-mail 8.3%
- Portals 4.4%
- Instant Messaging 4.0%
- Videos/Movies 3.9%
- Search 3.5%
- Software Manufacturers 3.3%
- Multi-category Entertainment 2.8%
- Other 34.3%
Source: Nielsen NetView - June 2009-June 2010
Despite the almost unlimited nature of what you can do on the web, 40% of U.S. online time is spent on just three activities - social networking, playing games and emailing.
June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month. (Source: Nielsen VideoCensus)
Despite some predictions otherwise, the rise of social networking hasn't pushed email and instant messaging into obscurity just yet. Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3% share of time) while instant messaging is fifth, accounting for four% of Americans online time. (Source: Nielsen NetView)
Although the major portals also experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4% of U.S. time online. (Source: Nielsen NetView)
(Travelmole.com, August 2010)
