Nearly two in ten (19%) travellers have downloaded a travel-related application (app) to their smart phone. Among them, nearly one-half have navigated a destination using the built-in GPS functionality (47%) or searched for the latest information on flight schedules and delays (46%). Nearly three in ten have compared airfares or hotel rates (29%) or shared information or photos about their travel experiences (28%) using their smart phone. Approximately one in six has booked air travel or lodging (18%) or viewed a virtual visitor guide that provides information on things to do and see while visiting a destination (15%). Finally, more than one in ten (11%) has used their smart phone to download and redeem mobile coupons, while one in twenty (6%) has downloaded an audio walking tour of a specific destination.
(Travelindustrywire.com, September 2010)