The UK is expected to retain its place as the largest European online travel market in 2013

The UK was the largest European online travel market in 2010 (28%), followed by Germany (20%) and France (18%) , according to PhoCusWright. The country is expected to retain its place in 2013.

European online leisure/unmanaged business share of gross bookings, 2010 vs. 2013:
1. UK: 28% in 2010 / 26% by 2013
2. Germany: 20% / 20%
3. France: 18% / 17%
4. Scandinavia: 7% / 7%
5. Spain: 6% / 7%
6. Italy: 5% / 5%
Rest of EU: 15% / 19%

(L'ECHO TOURISTIQUE, January 2012)