You Are Here: Home Latest News Majority of smartphone owners in Japan are male and under the age of 35

Majority of smartphone owners in Japan are male and under the age of 35

E-mail Print PDF
Males made up the majority of the smartphone owners in Japan at 61.5% of the total audience in October 2011 , while those under the age of 35 accounted for more than half of all smartphone owners, according to comScore.  

Male smartphone owners(61.5%) in Japan represented nearly 9 million users in October 2011. Females made up the remaining 38.5% of the audience or 5.6 million users.

Half (51.8%) of smartphone owners are under the age of 35, with those age 25-34making up the largest proportion at 25.6% of the smartphone audience (3.7 million people).

The Kanto/Koushinestu region was home to the largest percentage of smartphone owners in Japan at 39.7% or nearly 5.8 million people. The Kansai region was home to 19.6% of smartphone owners in October, followed by Chubu (13.8%) and Kyushu (11.8%). (comScore, December 2011)
 

Banner
Banner
Banner
Banner