| Article Index |
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| Europe |
| eCommerce |
| Online Travel Market |
| Broadband Access |
| Interactive TV & Mobile Devices |
| Social Networking and UGC |
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Usage Patterns
Demographics
There were an estimated 418,029,796 internet users in Europe, representing 52.0% of the population, according to statistics updated on September 30, 2009 by Internet World Stats. This represents an increase of 297.8% compared to 2000.
European top 10 countries in number of internet users:
1. Germany: 54,229,325 (65.9% of the population in the country)
2. UK: 46,683,900 (76.4%)
3. France: 43,100,134 (69.3%)
4. Russia: 45,250,000 (32.3%)
5. Italy: 30,026,400 (51.7%)
6. Spain: 29,093,984 (71.8%)
7. Turkey: 26,500,000 (34.5%)
8. Poland: 20,020,362 (52.0%)
9. Netherlands: 14,304,600 (85.6%)
10. Romania: 7,430,000 (33.4%)
(Internet World Stats, November 2009)
There are an estimated 322.1 million internet users in Europe in 2009, according to eMarketer.
Internet users in Europe in 2008-2013:
- 2008: 303.8 million
- 2009: 322.1 million
- 2010: 338.2 million
- 2011: 351.9 million
- 2012: 364.3 million
- 2013: 374.9 million
(eMarketer, June 2009)
Germany had the largest online audience (with 40 million visitors in April 2009) of the 17 European countries individually reported by comScore. Germany was followed by the UK (36.8 million visitors) and France (36.3 million visitors).
Total internet users by country, April 2009 (Total Europe, Age 15+ - Home & Work Locations):
1. Germany: 40,000,000 unique visitors
2. UK: 36,820,000
3. France: 36,348,000
4. Russia: 31,303,000
5. Italy: 21,230,000
6. Spain: 18,636,000
7. Turkey: 17,762,000
8. Netherlands: 12,009,000
9. Sweden: 5,671,000
10. Belgium: 5,470,000
11. Switzerland: 4,439,000
12. Austria: 4,403,000
13. Portugal: 3,774,000
14. Denmark: 3,429,000
15. Finland: 3,174,000
16. Norway: 3,007,000
17. Ireland: 1,749,000
(comScore, May 2009)
Digital Media
People consider other people as the most reliable sources of information, more specifically their friends, acquaintances and colleagues, according to research conducted by InSites Consulting in Belgium, the Netherlands and the UK. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK.
The internet has become the most important and most reliable medium to find and disseminate information.
Most reliable source of information:
- Internet: 50%
- Television: 23%
- Newspapers: 13%
7 out of 10 surfers read comments on websites about products and brands on the internet. In view of the considerable credibility we lend to each other's opinions, the feedback on websites about products and brands has become a huge influencer of purchase decisions. Even if we don't know these people personally, we still take into account a lot of these online reviews written by other surfers, according to InSites Consulting.
This research data is the result of market research conducted by InSites Consulting in September 2008. In addition to other brands and communication topics, sources and use of Word or Mouth were also mapped. In all, 900 consumers and 250 marketeers took part in this online survey in Belgium, the Netherlands and the UK. The figures are representative for the internet population of every country in terms of sex and age. (InSites Consulting, January 2009)
Adoption of online video has increased in Europe but the vast majority of usage is not generating any direct revenues, according to Parks Associates.
Parks Associates reports that 31% of broadband households in Western Europe have downloaded a movie or TV show for free in the last six months while only 8% of households have paid for an Internet download.
Over 80% of broadband households prefer traditional options for viewing video, including going to the cinema or watching a DVD. Since so many users are watching online video only because it is free, they will likely step away from the computer if they have to start paying for it. (Parks Associates, February 2009)
Last Updated on Friday, 23 July 2010 10:24
